Selling or buying a property or business?

Our free click-through in the newsletters of - - - goes to - (check out their latest feature property for sale) - (local paintings by Shirley A. Thomas) - (promoting their latest production) - (updated contact details for all of Matamata's schools)

March Stats - 9146 Pageviews from 4042 unique visitors.
March's top directories in order of popularity were -

Our most visited index pages, in order of popularity were: ACCOMMODATION - BUSINESSES - INFORMATION - REAL ESTATE - CLASSIFIEDS - COROMANDEL

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites ( - - - and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - was the 5th most visited directory on the site during March!!

Is your website an asset or a liability?

We all know that we need a website, but many of us think that simply having one is enough. In fact, there is research indicating that many businesses with an online presence haven't touched their websites in years. No investment has been made to improve functionality and appearance or keep content up to date. (You know who you are!) 

A website is an essential business asset providing it’s done correctly, but if your site is outdated and visually lacking it becomes a liability that can hurt your business more than it will help.  

Conversely, a well-designed site can make all the difference. It's the first place users go to research your products and services, serves as a lead generator, a CRM (Customer Relationship Management) tool and often provides an online e-commerce facility.  

We've all heard the adage about first impressions, and it's no secret that they're the most important factor in the way people remember their first encounter with you or with your website. On one hand, a well-designed, user-friendly website will showcase your business and your brand, impressing clients. On the other hand, an outdated and otherwise bad website can hurt you far more than it can help you. Potential customers will eliminate you as a possible vendor after interacting with your brand and substandard website for only a few minutes.  

We all try not to "judge a book by its cover," but in an online environment, a business website is effectively “the cover”, and often all the prospective customer has to judge your business by.  

Are you wondering if your website is an asset or a liability? If so, simply answer the following questions to find out. We know we have clients whose websites are long overdue for a total revamp, others may just require some simple changes and many don’t need any work at all.  Just take a minute to work out where your website “stands”.  

Index/Home Page

Is it immediately clear to visitors to your website who you are and what you offer?

Can visiting users tell immediately who you are and what you offer?

Is your index page an information destination or just a disorganised landing page?

Does your index page give a good first impression that entices users to click through your links?    

Content Is King

Is your content written clearly and persuasively?

Does it speak to your target market?

Have you included useful and relevant resources like case studies, white papers, articles, or links?

Does your content effectively describe your products, services, and benefits?

Is your content keyword focused to cater to users and search engines alike?

Critical Pages

Is there a top-level page that describes your products and services?

Do you have an "About Us" page to describe your company?

Is the "Contact Us" page clear, informative, and thorough?

Do you have a page where users can ask questions or answer their own?

Do you have a Testimonials section?

Search Engine Optimization (SEO)

Is your site search engine friendly?

Is your site optimised for specific and relevant keywords?

Have you acquired a network of high-quality, relevant back links?

Now that you've answered all of these questions, you need to decide what to do next. Start with some analysis to see what your competitors are doing and this will give you an idea of what you need to do to "stand out from the crowd".   Then talk to us about facilitating as many changes as you can to improve your website, turning it back into a business asset instead of a liability and watch as your web presence creates leads and ultimately sales that impact your bottom line. 

Below are the top 20 search words and phrases that our visitors are typing into the search engines to find (there were 132 in total used during March and encouraging to see many of the top search strings are directly related to our advertisers:

Top 20 of 132 Total Search Strings
# Hits Search String
1 41 14.04% thames nz
2 39 13.36% thames new zealand
3 13 4.45% harcourts thames nz
4 11 3.77% harcourts thames
5 10 3.42% thames
6 8 2.74% map of thames
7 4 1.37% thames accommodation new zealand
8 4 1.37% thames real estate
9 3 1.03% huia lodge
10 3 1.03% thames information
11 3 1.03% thames new zealand map
12 3 1.03% wedding feathers
13 3 1.03% thames
14 2 0.68% -
15 2 0.68% accommodation thames new zealand
16 2 0.68% alpine sliding doors
17 2 0.68% aluminium windows nz colours
18 2 0.68% coromandel accommodation nz
19 2 0.68% grafton cottages thames
20 2 0.68% harcourts real estate
Site of the Month is Ocean View on Thames - and they receive a free direct click through and feature image from to their website.

Leanne Taylor
:: ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

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