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Our free click-through in the newsletters of - - - goes to - (updated events listing) - (collect Fly Buys points at Hirequip) - (check out this popular restaurant's new menu) - (updated information)

July Stats - 7554 Pageviews from 3519 unique visitors.
July's top directories in order of popularity were -

Our most visited index pages, in order of popularity were: ACCOMMODATION - BUSINESSES - CLASSIFIEDS - INFORMATION - MAP - ACTIVITIES - COROMANDEL

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites ( - - - and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - was the 3rd most visited directory on the site during July!!

Search Engines ... what do people click in the search results?

A new study about the click behaviour of web searchers was released in April. The study shows that searchers click specialised content within general search results more than they do within the results of specialised searches.

Blended results and specialised searches

Within the last year, all major search engines have begun returning blended results for some searches. For these searches, specialised search result types such as news, images and videos appear along the regular web pages on the search result page.

Before search engines introduced blended results, these result types were only available by performing specialised searches in the news, image or video sections of the search engines.

Which results are clicked by web searchers?

The study shows which results are clicked most often:

  • 36% of searchers click news results within blended search results, while only 17% click a news result after conducting a news-specific search.
  • 31% of search engine users click image results within blended search results, while 26% click an image result after conducting an image-specific search.
  • 17% of search engine users click video results within blended search results, while only 10% click a video result after conducting a video-specific search.
  • Images are the most clicked result type after a specialized search.
  • News items are the most clicked result type within blended search results.

The first result page is getting more important

The study also revealed some trends that show that the first page of the search results is getting more important:

  • 68% of search engine users click results on the first page of search results, compared to 62% in 2006, and 60% in 2004.
  • Only 8% of search engine users review more than the first three pages prior to clicking on a result.
  • 49% of search engine users who continue their search when not finding what they are looking for, change and/or re-launch their search after reviewing just the first page of search results, up from 40% in 2006, and 42% in 2004.
  • 37% of online users associate appearance at the top of search results with a company's leadership within its industry or category, up slightly from 35% in 2006 and 33% in 2002.

What does this mean for your website rankings?

The study clearly shows that it is very important to be listed on the first page of the search results.

1.      If your website has been online for one year or more and cannot be found in the top 10 results for your specific keywords, then we should take a look at ways to improve your website’s ranking.

2.      In addition to getting top 10 rankings, it is also important that your website attracts visitors.  If your website is not getting sufficient visitors, then talk to us about how to improve your visitor numbers.  (Remember, if you are not receiving monthly stats for your website, then you have no way of keeping track of visitor numbers).

Below are the top 20 search words and phrases that our visitors are typing into the search engines to find (there were 126 in total used during July and encouraging to see many of the top search strings are directly related to our advertisers, but not good for those businesses are "missing out"):

Top 20 of 126 Total Search Strings
# Hits Search String
1 39 15.98% thames nz
2 27 11.07% thames
3 16 6.56% thames new zealand
4 12 4.92% harcourts thames nz
5 12 4.92% harcouts thames
6 3 1.23% harcourts thames
7 2 0.82% accomodation huihana lane coromandel nz
8 2 0.82% construction safety montage
9 2 0.82% coromandel nz
10 2 0.82% huia lodge
11 2 0.82% logo hirequip
12 2 0.82% logo ostrich
13 2 0.82% map of thames
14 2 0.82% nz thames
15 2 0.82% nz thames accommodation
16 2 0.82% ostrich feather arrangement
17 2 0.82% pharmacies shop pictures
18 2 0.82% safety montage
19 2 0.82% tapu school
20 2 0.82% thames accomodation nz
Site of the Month is Te Mata Lodge - and they receive a free direct click through and feature image from to their website.

Leanne Taylor
:: ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

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