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Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following town websites - www.thames-info.co.nz/whyworry - www.thames-info.co.nz/fishing (great value Bed & Breakfast accommodation and fishing charters)www.tearoha-info.co.nz/artist (check out Shirley's latest masterpieces!) and www.morrinsville-info.co.nz/littletheatre (updated information on the theatre's latest events).

June Stats - 6163 Pageviews from 2858 unique visitors
June's top directories in order of popularity were -
www.thames-info.co.nz/Harcourts
www.thames-info.co.nz/HuiaLodge
www.thames-info.co.nz/KauaerangaCountry
www.thames-info.co.nz/RapauraWatergardens
www.thames-info.co.nz/stayatcoastal


Our most visited index pages, in order of popularity were: ACCOMMODATION - BUSINESSES - CLASSIFIEDS - INFORMATION - MAP - ACTIVITIES - ENQUIRY - COROMANDEL

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - www.thames-info.co.nz/classifieds.html was the 3rd most visited directory on the site during June!!   Take a look at our top ranking town websites >>>>


Build Trust & Credibility with Testimonials

Everybody has bought something that was either faulty or stopped working after a few days. Because of this, today's customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they've made the wrong decision. The best way to to assure customers is to have good, strong testimonials.

If a business has satisfied customers and return clients, it should have testimonials. Be proud of what you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers.

The Difference Between Good and Better
In order to have testimonials work for your business/organisation and increase clientele, you should be careful how you phrase them. Testimonials are a marketing ploy, which means that they need to be geared towards making your company look impressive. For example, instead of using "I love this detox", use "This detox helped me lose weight and increased my energy levels." The second testimonial is a lot more attention-grabbing and will be more effective in gaining a customer's confidence than the first. Encourage customers who are willing to write testimonials to be specific. 

Hand Pick Your Testimonials
If you don't have any testimonials, check your company's emails for customers who sent compliments. If you can't find any ones you like, look at your client list and find out who is buying your products and at what frequency. Phone or email a handful of your best customers and ask them to write a specific testimonial. If they agree, have them send a picture as well. This will give potential customers further reassurance of the validity of the testimonial.

Testimonials will not only improve your business, but will also improve your company's image as one that values customer satisfaction, so make the effort to get some strong testimonials. As an extra incentive you could consider offering a prize for the best testimonial received.

Tips for Effective and Conspicuous Locations

1. Once you have the testimonials, you need to work out where to put them on your website. Placement is crucial if you want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation link titled something like "Testimonials" or "Customer Feedback". This way more testimonials can be viewed on their own page.

2. Another effective option is to use rotating testimonials on a sidebar or prominent position on the index page (if you have any testimonials from known companies, you could offer to include the Company name and a link to their website as an extra enticement). An example of static feedback on the index page and also rotating product information can be found <<HERE>>.

3. Another way to present testimonials is to spread them throughout the site, highlighting them within the content using graphics, a colour block background or upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.

4. A cost effective way to include audio or video testimonials, if you have them, is to load them onto YouTube and then have us link you site to the clip.  This can be very effective in boosting your company's credibility. Audio is easy to record using Audio Acrobat if you don’t have software already installed in your computer. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.

There is no reason why you can't have one or two testimonials on your www.thames-info.co.nz website as well as throughout your domain website if you have one. Remember that in order for testimonials to be effective, they need to be specific, believable and placed in a prominent locations throughout your website. Using these guidelines, your testimonials should build customer confidence and increase the success of your website.


This month we show the Usage by Country stats - Visitors from 52 countries have checked out www.thames-info.co.nz ...

Usage by Country for June 2009

Top 30 of 52 Total Countries
# Hits Files KBytes Country
1 3974 27.41% 2998 34.52% 53914 39.03% New Zealand (Aotearoa)
2 3160 21.80% 1387 15.97% 20632 14.94% US Commercial
3 2353 16.23% 1557 17.93% 20431 14.79% Unresolved/Unknown
4 2069 14.27% 1285 14.80% 20970 15.18% Network
5 1110 7.66% 188 2.16% 2172 1.57% Russian Federation
6 646 4.46% 501 5.77% 7811 5.66% Australia
7 138 0.95% 117 1.35% 1862 1.35% United Kingdom
8 121 0.83% 81 0.93% 789 0.57% Germany
9 120 0.83% 40 0.46% 492 0.36% Thailand
10 78 0.54% 74 0.85% 498 0.36% Canada
11 74 0.51% 45 0.52% 1312 0.95% Switzerland
12 68 0.47% 32 0.37% 373 0.27% Non-Profit Organization
13 54 0.37% 38 0.44% 552 0.40% Portugal
14 43 0.30% 23 0.26% 615 0.45% Mexico
15 42 0.29% 26 0.30% 372 0.27% French Polynesia
16 36 0.25% 22 0.25% 328 0.24% Czech Republic
17 34 0.23% 29 0.33% 487 0.35% Netherlands
18 31 0.21% 25 0.29% 526 0.38% Japan
19 29 0.20% 19 0.22% 240 0.17% Saudi Arabia
20 28 0.19% 19 0.22% 281 0.20% Romania
21 28 0.19% 15 0.17% 232 0.17% Singapore
22 25 0.17% 21 0.24% 243 0.18% Denmark
23 24 0.17% 20 0.23% 266 0.19% India
24 21 0.14% 18 0.21% 166 0.12% New Caledonia
25 20 0.14% 14 0.16% 167 0.12% US Educational
26 20 0.14% 16 0.18% 207 0.15% Ireland
27 18 0.12% 16 0.18% 737 0.53% Taiwan
28 17 0.12% 16 0.18% 212 0.15% Italy
29 15 0.10% 0 0.00% 0 0.00% Norway
30 12 0.08% 9 0.10% 129 0.09% France


Site of the Month is Coastal Motor Lodge - and they receive a free direct click through and feature image from www.thames-info.co.nz to their website.

Leanne Taylor
:: www.wwwdesign.co.nz ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

 
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