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Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following five websites that were updated during February - CLICK ON THE IMAGES TO VIEW >>>>

Education in Matamata
Countrylodge Matamata
Berlusconi - Te Aroha
Cotswold Cottage - Thames
Education in Morrinsville

Get exposure for your website by keeping it up to date ... email your changes to us now!!


February Stats - 7122 Pageviews from 3173 unique visitors
February's top directories in order of popularity were -
www.thames-info.co.nz/HuiaLodge

www.thames-info.co.nz/stayatcoastal
www.thames-info.co.nz/RapauraWatergardens

www.thames-info.co.nz/TuscanyOnThames
www.thames-info.co.nz/avalon
www.thames-info.co.nz/temata
www.thames-info.co.nz/whyworry


Our most visited index pages, in order of popularity were: ACCOMMODATION - BUSINESSES - INFORMATION - ACTIVITIES - CLASSIFIEDS - MAP - ENQUIRY - COROMANDEL

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - www.thames-info.co.nz/classifieds.html was the 5th most visited directory on the site during February!! Take a look at our top ranking town websites >>>>


Getting ready for Generation Z

We all know about Gen X and Gen Y. The different trends identified in each generation have allowed marketers and businesses to adopt strategies accordingly.

Now, the next generation of consumers is beginning to have an impact. This is Generation Z; children born from the mid 1990's. Yes, that means that the top level of Gen Z is still only 15, but today's 15 year old is very different to previous generations and is an indicator of how businesses should be planning ahead.

Parents always joke that their child knows more about the computer than they do. More often than not, the child in the family was using MySpace years before Mum and Dad realised how convenient it can be for communicating with family and friends. They programme the video or DVD recorder. They understand the intricate system of remotes to put on a DVD. They can build websites while many parents are still struggling to understand Google. But what happens when these switched on teenagers become the working, spending consumers of tomorrow? Will business keep up where parents haven’t?

Analysing Generation Z

Marketing Charts reports on a study carried out a couple of years ago by Experian Consumer Research into the daily habits of 6-11 year old children. Although a US based study, the trend is so strong that it would be ridiculous to suggest a similar result wouldn’t occur here in New Zealand.

The research shows that 89% of this group is active online; and have developed very different communication styles and preferences to their parents. Due to the huge influence digital technology has had in their short lives, these children have experienced radically different childhood experiences to adults.

The continual flood of on-demand information and entertainment provided by modern technology has also developed some other noteworthy trends. As reported by Marketing Vox, Generation Z will be the most multi-tasking generation to have ever existed, perfectly comfortable with multiple information streams and activities running concurrently. Having a number of browser windows open at once, the TV on in the background while sending messages to friends is extremely common.

Plan for Future Consumers Now

These are the consumers of tomorrow. In less than five years, Generation Z will be working, earning and consuming. That means businesses have a four to five year window to prepare to deliver product and content in the methods preferred by this highly important group. There will be an increase of online shopping and downloading. Quick solution marketing that provides instant answers and fast purchasing will increase. This generation will be less tolerant of businesses that prefer to maintain traditional forms of communication and marketing. No email enquiries asking for a quote from these guys – they want to click and choose online, pay immediately and receive an instant response so they can move onto something else. This active group will be less interested in hybrid marketing – where an online presence merely enhances an offline business. Your business better be fully capable of servicing a customer without forcing them to the phone or suggesting they drop into your high street store. By then, they’ve already clicked back and bought from your competitor.

Social media is increasingly going to play a part in business / consumer relationships. Generation Z is far more interactive than any previous generation. Not for them the passive marketing of television or magazines. TV commercials can be skipped with a DVD recorder and you can’t click on a magazine. That isn’t to say that traditional marketing will disappear, but there will continue to be a shift to online media, whether through a PC or laptop or mobile phone, with the features and rapid response functionality they demand.

Traditional business models should start preparing for future marketing trends now. The early adopters will reap the rewards of the new consumers when they come of age throughout the next decade. Understanding the different behaviours, interests and preferences of this group can inform the strategies you adopt, regardless of whether you personally behave in this way.

You may not be web savvy, but within five years, your business will need to be as savvy as the kids are now.


This month we show the Usage by Country stats and visitors from 48 countries have checked out www.thames-info.co.nz ...

Usage by Country for February 2010

Top 30 of 48 Total Countries
# Hits Files KBytes Country
1 4767 27.74% 3532 33.82% 55265 34.91% New Zealand (Aotearoa)
2 3969 23.10% 1543 14.78% 20526 12.97% US Commercial
3 2535 14.75% 1734 16.60% 26501 16.74% Network
4 2142 12.47% 1417 13.57% 22420 14.16% Unresolved/Unknown
5 1479 8.61% 1059 10.14% 15546 9.82% Australia
6 910 5.30% 259 2.48% 3147 1.99% Russian Federation
7 284 1.65% 191 1.83% 3647 2.30% Germany
8 135 0.79% 103 0.99% 2479 1.57% United Kingdom
9 133 0.77% 60 0.57% 1015 0.64% Non-Profit Organization
10 116 0.68% 45 0.43% 483 0.31% Thailand
11 84 0.49% 62 0.59% 1026 0.65% Japan
12 83 0.48% 70 0.67% 1086 0.69% Canada
13 80 0.47% 64 0.61% 991 0.63% Indonesia
14 47 0.27% 29 0.28% 301 0.19% Brazil
15 45 0.26% 36 0.34% 419 0.26% Old style Arpanet (arpa)
16 42 0.24% 32 0.31% 508 0.32% Netherlands
17 28 0.16% 23 0.22% 281 0.18% United Arab Emirates
18 27 0.16% 23 0.22% 279 0.18% Poland
19 26 0.15% 1 0.01% 12 0.01% Romania
20 21 0.12% 18 0.17% 141 0.09% Austria
21 21 0.12% 16 0.15% 180 0.11% India
22 21 0.12% 18 0.17% 143 0.09% Luxembourg
23 19 0.11% 12 0.11% 103 0.07% Belgium
24 18 0.10% 13 0.12% 153 0.10% France
25 18 0.10% 11 0.11% 133 0.08% Sweden
26 17 0.10% 13 0.12% 153 0.10% Switzerland
27 17 0.10% 12 0.11% 173 0.11% Ireland
28 16 0.09% 11 0.11% 298 0.19% Norway
29 9 0.05% 5 0.05% 57 0.04% Czech Republic
30 9 0.05% 7 0.07% 166 0.11% Hong Kong


Site of the Month is Cotswold Cottage - and they receive a free direct click through and feature image from www.thames-info.co.nz to their website.

Leanne Taylor
:: www.wwwdesign.co.nz ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

 
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