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A new Thames website online this month!!
Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following town websites -www.thames-info.co.nz/tapuschool (our latest new site in Thames for Tapu School Marine Academy) - www.morrinsville-info.co.nz/100 (a new site to promote Morrinsville's Centennial celebrations 2008) - www.morrinsville-info.co.nz/oaklane (another new site offering stunning Bed & Breakfast accommodation in Morrinsville) - www.tearoha-info.co.nz/berlusconi (and yet another new site advertising a fab new wine bar / restaurant in Te Aroha) - www.matamata-info.co.nz/OrakaWapiti (updated)

Also worthy of a mention ... the following two Thames businesses took advantage of last month's special offer and had their websites totally revamped - www.thames-info.co.nz/RapauraWatergardens and www.thames-info.co.nz/TuscanyOnThames. The $99 special finished at the end of May, but you can still have a make-over of your Thames website for just $120 + GST and this includes a comprehensive directory and search engine submission!!  If your website is looking a little tired, this could be just what it needs ... check out Rapaura Watergardens and Tuscany on Thames to see the difference a make-over can make.


May's Stats - 8575 Pageviews from 4426 unique visitors.
May's top directories in order of popularity were -
www.thames-info.co.nz/HuiaLodge
www.thames-info.co.nz/tapuschool (great to see our newest website in No. 2 position!!)
www.thames-info.co.nz/Harcourts
www.thames-info.co.nz/windows

www.thames-info.co.nz/RapauraWatergardens
www.thames-info.co.nz/KauaerangaCountry


Our most visited index pages, in order of popularity were: BUSINESSES - ACCOMMODATION - INFORMATION - MAP - COROMANDEL - ACTIVITIES

Some extra statistical info:
Here is a comprehensive list of referring sites to assist those of you who may be paying for links from outside sites. Alot of referring from within the site, so here you can also get an idea of how many visitors go to your site if it is not featured in the "most visited" above. (The links are live so you can click on them to see where they go)

Top 250 of 266 Total Referrers
# Hits Referrer
1 8572 37.58% - (Direct Request)
2 4391 19.25% http://www.thames-info.co.nz/
3 1929 8.46% http://www.thames-info.co.nz/accommodation.htm
4 993 4.35% http://www.thames-info.co.nz/information.htm
5 520 2.28% http://www.google.co.nz/search
6 421 1.85% http://www.thames-info.co.nz/coromandel.htm
7 405 1.78% http://www.thames-info.co.nz/businesses.htm
8 387 1.70% http://www.thames-info.co.nz/RapauraWatergardens/
9 374 1.64% http://www.thames-info.co.nz/Harcourts/
10 349 1.53% http://www.thames-info.co.nz/TuscanyOnThames/
11 344 1.51% http://www.thames-info.co.nz/activities.htm
12 298 1.31% http://www.thames-info.co.nz/HuiaLodge/
13 276 1.21% http://www.thames-info.co.nz/map.html
14 264 1.16% http://www.thames-info.co.nz/realestate.html
15 231 1.01% http://www.thames-info.co.nz/KauaerangaCountry/
16 216 0.95% http://www.thames-info.co.nz/windows/
17 189 0.83% http://www.thames-info.co.nz/accommodation/
18 173 0.76% http://www.thames-info.co.nz/stayatcoastal/
19 168 0.74% http://www.thames-info.co.nz/PiakoOstrichFarm/
20 165 0.72% http://www.thames-info.co.nz/TotalHealthPharmacy/
21 145 0.64% http://www.thames-info.co.nz/temata/
22 141 0.62% http://www.thames-info.co.nz/thorold/
23 132 0.58% http://www.google.com/search
24 113 0.50% http://www.google.co.uk/search
25 90 0.39% http://www.thames-info.co.nz/tapuschool/
26 88 0.39% http://www.thames-info.co.nz/newlistings.htm
27 84 0.37% http://www.thames-info.co.nz/HuiaLodge/directions.html
28 68 0.30% http://www.thames-info.co.nz/hirequip/
29 63 0.28% http://www.google.com.au/search
30 62 0.27% http://www.thames-info.co.nz/valuer/
31 50 0.22% http://www.thames-info.co.nz/oceanview/
32 42 0.18% http://www.coromandelfun.co.nz/thames_accommod.html
33 41 0.18% http://www.thames-info.co.nz/classifieds.html
34 38 0.17% http://favorstar.com/
35 36 0.16% http://www.thames-info.co.nz/news.html
36 35 0.15% http://www.tuscanyonthames.co.nz/attractions.html
37 33 0.14% http://thames-info.co.nz/PiakoOstrichFarm/
38 30 0.13% http://en.wikipedia.org/wiki/Thames,_New_Zealand
39 28 0.12% http://www.thames-info.co.nz/shopping.html
40 24 0.11% http://search.live.com/results.aspx
41 23 0.10% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/161855/nodeid/246/
42 22 0.10% http://images.google.com/imgres
43 20 0.09% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/178702/nodeid/246/
44 20 0.09% http://www.thamesinfo.co.nz/accommodation.html
45 19 0.08% http://www.thames-info.co.nz
46 16 0.07% http://en.wikipedia.org/wiki/Coromandel,_New_Zealand
47 14 0.06% http://honyaku.yahoofs.jp/url_result
48 14 0.06% http://search.atomz.com/search/
49 13 0.06% http://cc.msnscache.com/cache.aspx
50 12 0.05% http://thames-info.co.nz/RapauraWatergardens/
51 11 0.05% http://search.xtramsn.co.nz/results.aspx
52 9 0.04% http://216.239.59.104/search
53 9 0.04% http://images.google.co.nz/imgres
54 9 0.04% http://search.yahoo.com/search
55 9 0.04% http://thames-info.co.nz/accommodation.htm
56 9 0.04% http://www.goldmine-experience.co.nz/local.html
57 9 0.04% http://www.google.de/search
58 9 0.04% http://www.morrinsville-info.co.nz/
59 9 0.04% http://www.tapu.school.nz/resources.html
60 9 0.04% http://www.thames-info.co.nz/enquiry.html
61 8 0.04% http://209.85.165.104/search
62 8 0.04% http://66.249.91.104/translate_c
63 8 0.04% http://search.live.com/spresults.aspx
64 8 0.04% http://uk.search.yahoo.com/search
65 8 0.04% http://www.google.ca/search
66 8 0.04% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/183465/nodeid/246/
67 8 0.04% http://www.thames-high.school.nz/index.php
68 7 0.03% http://en.wikipedia.org/wiki/Coromandel_Peninsula
69 7 0.03% http://www.bnb.co.nz/coromandel/results/listing_details.html
70 7 0.03% http://www.google.co.nz/
71 7 0.03% http://www.netfinder.co.nz/categories.asp
72 7 0.03% http://www.thames-info.co.nz/HuiaLodge
73 6 0.03% http://images.google.co.za/imgres
74 6 0.03% http://search.msn.com/results.aspx
75 6 0.03% http://www.livedir.net
76 6 0.03% http://www.newzealand.com/travel/app_templates/flash/travel_planner/tp.swf
77 6 0.03% http://www.nzs.com/cgi-links/rocketsearch.cgi
78 6 0.03% http://www.searchnz.co.nz/search.aspx
79 6 0.03% http://www.tearoha-info.co.nz/shopping.html
80 6 0.03% http://www.thames-info.co.nz/TotalHealthPharmacy
81 6 0.03% http://www.thames-info.co.nz/oceanview
82 6 0.03% http://www.thames-info.co.nz/temata
83 5 0.02% http://images.google.co.uk/imgres
84 5 0.02% http://nz.dir.nodeworks.com/Waikato/Localities/Thames/Travel_and_Tourism/Accommodation/Bed_and_Breakfast/
85 5 0.02% http://search.live.com/result.aspx
86 5 0.02% http://search.msn.co.uk/results.aspx
87 5 0.02% http://www.google.at/search
88 5 0.02% http://www.google.ch/search
89 5 0.02% http://www.google.dk/search
90 5 0.02% http://www.google.it/search
91 5 0.02% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/178702/activityite
92 5 0.02% http://www.tnzip.co.nz/regions/Coromandel/coromandelfiles/coromandel.htm
93 5 0.02% www.seventwentyfour.com/
94 4 0.02% http://72.30.186.56/language/translatedPage
95 4 0.02% http://74.6.146.244/search/cache
96 4 0.02% http://images.google.com/images
97 4 0.02% http://nz.search.yahoo.com/search
98 4 0.02% http://search.live.com/previewx.aspx
99 4 0.02% http://search.myway.com/search/GGmain.jhtml
100 4 0.02% http://splatsearch.com/submit.html
101 4 0.02% http://www.finda.co.nz/business/ac/waikato-king-country/conservatories/
102 4 0.02% http://www.google.com/custom
103 4 0.02% http://www.google.fr/search
104 4 0.02% http://www.netlist.co.nz/communities/Home/Waikato.cfm
105 4 0.02% http://www.nzsearch.co.nz/search.aspx
106 4 0.02% http://www.tearoha-info.co.nz/
107 4 0.02% http://www.tearoha-info.co.nz/classifieds.html
108 4 0.02% http://www.thames-info.co.nz/hirequip
109 4 0.02% http://www.thames-info.co.nz/tapuschool
110 4 0.02% http://www.thames-info.co.nz/valuer
111 4 0.02% http://www.thames-info.co.nz/windows
112 4 0.02% http://www.thecoromandel.com/bbtha.html
113 4 0.02% http://www.travelwise.co.nz/listings/Kauaeranga_Country_Bed_and_Breakfast.html
114 3 0.01% http://127.0.0.1:4664/preview
115 3 0.01% http://images.google.ae/imgres
116 3 0.01% http://search.msn.co.uk/results.asp
117 3 0.01% http://thames-info.co.nz/Harcourts/
118 3 0.01% http://ujzeland.lapozz.hu/
119 3 0.01% http://www.altavista.com/web/results
120 3 0.01% http://www.answers.com/topic/coromandel-peninsula
121 3 0.01% http://www.answers.com/topic/thames-new-zealand
122 3 0.01% http://www.anzwers.com.au/search
123 3 0.01% http://www.bandbclub.com/region/26/
124 3 0.01% http://www.find-our-community.net/region/australasia/New_Zealand_map.htm
125 3 0.01% http://www.goldmine-experience.co.nz/edu-activities.html
126 3 0.01% http://www.google.co.za/search
127 3 0.01% http://www.google.es/search
128 3 0.01% http://www.marthamine.co.nz/links.html
129 3 0.01% http://www.matamata-info.co.nz/
130 3 0.01% http://www.newzealand.com/travel/de/destinations/regions/coromandel/coromandel-dont-miss.cfm
131 3 0.01% http://www.thames-info.co.nz/Harcourts
132 3 0.01% http://www.thames-info.co.nz/KauaerangaCountry
133 3 0.01% http://www.thames-info.co.nz/PiakoOstrichFarm
134 3 0.01% http://www.thames-info.co.nz/RapauraWatergardens
135 3 0.01% http://www.thames-info.co.nz/TuscanyOnThames
136 3 0.01% http://www.thames-info.co.nz/accommodation
137 3 0.01% http://www.thames-info.co.nz/stayatcoastal
138 3 0.01% http://www.thames-info.co.nz/thorold
139 3 0.01% http://www.totaltravel.co.nz/link.asp
140 3 0.01% http://www.wwwdesign.co.nz/client.html
141 2 0.01% http://72.14.253.104/search
142 2 0.01% http://72.30.186.56/language/translatedPage2
143 2 0.01% http://aolsearch.aol.co.uk/aol/search
144 2 0.01% http://bnb.co.nz/coromandel/results/listing_details.html
145 2 0.01% http://en.wikipedia.org/wiki/Coromandel_(New_Zealand)
146 2 0.01% http://fr.search.yahoo.com/language/translatedPage
147 2 0.01% http://ie.search.msn.com/migrate.asp
148 2 0.01% http://images.google.com.mx/imgres
149 2 0.01% http://majestic12.co.uk/bot.php
150 2 0.01% http://searchsight.com/search.htm
151 2 0.01% http://translate.google.com/translate
152 2 0.01% http://webmail.xtra.co.nz/do/mail/message/view
153 2 0.01% http://www.ask.com/web
154 2 0.01% http://www.destinationnz.co.nz/admin_dir/pendingshort.php
155 2 0.01% http://www.finda.co.nz/business/c/building-advice/
156 2 0.01% http://www.finda.co.nz/business/r/k/2/
157 2 0.01% http://www.google.co.in/search
158 2 0.01% http://www.google.co.nz
159 2 0.01% http://www.google.co.nz/custom
160 2 0.01% http://www.google.com.my/search
161 2 0.01% http://www.google.com.vn/search
162 2 0.01% http://www.google.com/ie
163 2 0.01% http://www.google.hu/search
164 2 0.01% http://www.google.ie/search
165 2 0.01% http://www.google.nl/search
166 2 0.01% http://www.google.ro/search
167 2 0.01% http://www.lemmefind.co.nz/search.php
168 2 0.01% http://www.marthamine.co.nz/schools/gold_sch.html
169 2 0.01% http://www.morrinsville-info.co.nz/classifieds.html
170 2 0.01% http://www.morrinsville-info.co.nz/shopping.html
171 2 0.01% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/161855/activityite
172 2 0.01% http://www.newzealand.com/travel/accommodation/accommodation-options/operator-details.cfm/businessactivityid/161855/regionid/4/
173 2 0.01% http://www.nzs.com/travel/transportation/rentals/cars/more8.html
174 2 0.01% http://www.nzwebz.co.nz/spotlight_links.php
175 2 0.01% http://www.richmondvillas.co.nz/faq/index.html
176 2 0.01% http://www.thames-info.co.nz/newsletter90.htm
177 2 0.01% http://www.thames-info.co.nz/search
178 2 0.01% http://www.tourism.net.nz/listings/jump/accommodation/31142/main-listing
179 2 0.01% http://www.travelplanner.co.nz/referral.cfm
180 2 0.01% http://www.tuicottage.com/
181 2 0.01% http://www.ubd.co.nz/business/c/building-maintenance/3/
182 2 0.01% http://www.ubd.co.nz/business/c/metal-products/
183 2 0.01% http://www.wwwdesign.co.nz/
184 2 0.01% http://www.wwwdesign.co.nz/awards.html
185 2 0.01% http://www.wwwdesign.co.nz/salespitch.html
186 1 0.00% http://aolsearch.aol.com/aol/search
187 1 0.00% http://as.starware.com/dp/search
188 1 0.00% http://au.search.yahoo.com/search
189 1 0.00% http://ca.search.yahoo.com/search
190 1 0.00% http://communities.co.nz/home/Waikato.cfm
191 1 0.00% http://data.webads.co.nz/snz.asp
192 1 0.00% http://encyclopedia.thefreedictionary.com/Coromandel+Peninsula
193 1 0.00% http://encyclopedia.thefreedictionary.com/Thames,+New+Zealand
194 1 0.00% http://freepages.history.rootsweb.com/~althea/Maps.html
195 1 0.00% http://ie.search.msn.com/results.aspx
196 1 0.00% http://images.google.ca/imgres
197 1 0.00% http://images.google.com.au/imgres
198 1 0.00% http://images.google.com.my/imgres
199 1 0.00% http://images.google.com.tw/imgres
200 1 0.00% http://images.google.com.vn/imgres
201 1 0.00% http://images.google.es/imgres
202 1 0.00% http://ms101.mysearch.com/search/GGmain.jhtml
203 1 0.00% http://nz.altavista.com/web/results
204 1 0.00% http://nz.dir.nodeworks.com/Waikato/Localities/Thames/
205 1 0.00% http://search.arabia.msn.com/results.aspx
206 1 0.00% http://search.bearshare.com/webResults.html
207 1 0.00% http://search.comcast.net/
208 1 0.00% http://search.msn.com/results.asp
209 1 0.00% http://search.mywebsearch.com/mywebsearch/AJmain.jhtml
210 1 0.00% http://search.ninemsn.com.au/results.aspx
211 1 0.00% http://search.sympatico.msn.ca/results.aspx
212 1 0.00% http://search.xtramsn.co.nz/results.asp
213 1 0.00% http://search.yahoo.co.jp/search
214 1 0.00% http://search.yahoo.com/bin/search
215 1 0.00% http://thames-info.co.nz/
216 1 0.00% http://thecoromandel.com/bbtha.html
217 1 0.00% http://verden.abcsok.no/index.html
218 1 0.00% http://visitnz.co.nz/coromandel.htm
219 1 0.00% http://weblinks.newzealand.co.nz/pages/Home___Garden/Windows___Fittings/Window_Equipment___Supplies/index.html
220 1 0.00% http://ww.google.co.uk/search
221 1 0.00% http://www.australienbaer.de/50147895e702dcd01/501478976100a9e1c/index.html
222 1 0.00% http://www.drefinance.info
223 1 0.00% http://www.finda.co.nz/business/c/conservatories/
224 1 0.00% http://www.froogle.co.nz/search
225 1 0.00% http://www.ginz.com/new_zealand/eastcoast/accommodation/suppliers/Thorold/gallery
226 1 0.00% http://www.ginz.com/new_zealand/eastcoast/thames/accommodation/suppliers/Thorold/gallery
227 1 0.00% http://www.google.ae/search
228 1 0.00% http://www.google.cl/search
229 1 0.00% http://www.google.co.kr/search
230 1 0.00% http://www.google.co.th/search
231 1 0.00% http://www.google.co.uk/
232 1 0.00% http://www.google.com.bh/search
233 1 0.00% http://www.google.com.eg/search
234 1 0.00% http://www.google.com.fj/search
235 1 0.00% http://www.google.com.hk/search
236 1 0.00% http://www.google.com.mx/hws/search
237 1 0.00% http://www.google.com.pe/search
238 1 0.00% http://www.google.com.pk/search
239 1 0.00% http://www.google.com.tr/search
240 1 0.00% http://www.google.com/imgres
241 1 0.00% http://www.google.fr/custom
242 1 0.00% http://www.google.gr/search
243 1 0.00% http://www.google.lt/search
244 1 0.00% http://www.google.pl/search
245 1 0.00% http://www.google.ru/search
246 1 0.00% http://www.google.se/search
247 1 0.00% http://www.kiwiretreat.co.nz/directions.htm
248 1 0.00% http://www.morrinsville-info.co.nz
249 1 0.00% http://www.newzealand.com/travel/zhs/destinations/regions/coromandel/coromandel-dont-miss.cfm
250 1 0.00% http://www.newzealandexpress.com/aboutthames.html

Are you giving your website the credit it deserves (Part 2)
(The first part of this article is available online for those of you that can't remember it - CLICK HERE)

Part 1 on how to justify your Web efforts offered ways to calculate the direct value of your website. But direct value measurements like sales, lead generation, and customer service efficiencies, are only part of the story. Time now to focus on the indirect value a site can add and how to claim credit where credit's due.

Granted, charting indirect value means focusing on visitor behaviours that are harder to track, value and quantify. Many site owners don't even try. They often say, "Oh, we don't sell products on our site, so we can't really come up with a dollar value for our website." Or they do sell online, but only take credit for the direct revenue dollars they generate, not taking into account the influence they likely had on purchases made via other channels.

They're short-changing themselves. If direct value is the only valid value, what's the point of all those glossy car sites? They don't sell cars, they only display them. Bettycrocker.com doesn't sell cake mix. Pampers.com doesn't sell nappies, but it does generate high value in the business-to-consumer (B2C) world. Even when you're not selling or capturing leads online you can still quantify your site's indirect value. Here are three ways to start:

Referrals. Many organisations use their sites to steer referrals to stockists or resellers who will handle the ultimate transaction. (That is actually what all those car sites are up to.) Are you getting credit? Site managers often tell me, "Our site is there to educate potential customers about our products and answer any questions." On further examination, the site's real role is to propel people to partner sites.

Track this action through redirects, count handoffs to stockists/resellers sites, then work with those partners to learn what percentage of those leads end up buying. That's revenue driven by your site.

Offline sales. People regularly use websites to research products or services, whether they buy them online or not. (Many businesses that conduct a very low percentage of sales online gain a large percent of new customers who conduct online research before making a purchase) A persuasive website obviously helps your business well beyond the "web". Your job is to find out how much. Ways to track your site's true influence:

Dedicated email. Perhaps you promote email contact in numerous channels, including stationery and advertising. The address you provide on your website shouldn't appear anywhere else, so that you can separate website leads from the others.

Dedicated phone number. Same tactic. Consider offering a special toll-free number on your site. That, too, breaks out website leads. Businesses are often surprised at how many phone leads really originated online.

Web-only offer codes or coupons. Give customers an exclusive, nominal premium offer and see how often it's redeemed in other channels.

Customer satisfaction. A good website can help improve overall satisfaction with your organisation. A bad one can throw satisfaction scores into a nosedive. If you regularly conduct customer satisfaction surveys after the sale, add a couple of website specific queries. Consider running surveys or questionnaires on the site itself, although the data won't be as accurate with self-selected respondents.

Combined with the direct-value metrics offered in Part 1, these simple tactics should help you to add up the real, total value of your website.


Site of the Month is the Piako Ostrich Farm - and they receive a free direct click through and feature image from www.thames-info.co.nz to their website.
Leanne Taylor
:: www.wwwdesign.co.nz ::
Innovative Website Design, Hosting & Maintenance
Phone/Fax (09) 817 9656 ~ Mobile (0274) 701990


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